Alaska World Milk Day 2015

milk logo

On its third year, Alaska Milk Corporation gathered Filipino families once more to celebrate the benefits of having a healthy and active lifestyle through the World Milk Day Family Run.

The World Milk Day celebration last May 31, is part of Alaska’s continuing commitment to promote proper nutrition and active lifestyle through its “Nutrition. Action. Champion” program.

program

This year, the celebration attracted an even bigger crowd in these four cities.  For the first time in the history, Alaska held a Family Run and Zumba activity in Manila, Baguio, Cebu and Davao simultaneously.

zumba activity

zumba grp

Alaska reinforces the importance of drinking milk and participation in sports and outdoor play among Filipinos.  It also encourage children and families nationwide to develop the habit of taking nutritious breakfast through the “Alaska for Breakfast” campaign in which breakfast stations and milk bars were set-up in all four areas which served all participants with pandesal, champorado and milk for free.  This is to encourage them to develop the habit of having a good breakfast with milk which is crucial since breakfast will provide them with nutritious energy to start the day right and get through it.

The celebration culminated in a nationwide Milk Toast at exactly 6:00am, where children and their families in the four venues simultaneously drank milk and made a pledge to a healthy and active lifestyle.

milk toast

Manila’ family run categories were 3K individual, 3K family, 5K and 10K.  There were 100m and 1K events as well for the children who wanted to join just for the adrenaline rush of the race.  In the provincial events, participants ran in a 3K category and sweat out their calories in an exhilarating Zumba party.

And I can’t let that day pass not joining the fun run.  I joined the 10K categories with my fellow blogger Banjo Asiddao as my running buddy for that day.  The route is new for me as it’s not the usual route that I always traverse or maybe because after 2 years, I think, only now that I joined again a 10K category. We had fun running as the weather is good and we had time for some “chit-chat”.

My running buddy for the day, Banjo Asiddao

My running buddy for the day, Banjo Asiddao

As I run the last 2K, the runners from other categories were merged into one route.  I saw “mamaw kids” ruling the road and who else would that be but the Borlain sisters, with their dad Ringo Borlain cheering for them.

Aside from the Borlain family, as we all know always rule the Alaska Ironkids, two siblings are now merging in the kids running scene.  Thom Smith, 14 years old and Little Darna, 8 years old.  They won that day their respective categories.  They were the kids of also known “mamaw” runners, Lakay Runner and Batanguena Runner which are also ruling the road in ultra-marathons.

mamaw family

They were introduced in running in 2012 and they started proper training with Wednesday Group of Runners last May 2014 when they were transferred from Batangas school to Makati school.  Aside from the Wednesday training, they have regular training at University of Makati under the supervision of coach Roger Dumaguit of Fort Bonifacio School.  They graduated at SMART Athletics and both awarded as two of the top 10 most outstanding students.

mamaw kids

Meet Little Darna.

flying little darna

Who can never turn his/her head on this adorable cute little girl.  The last time I saw her is at Coach Roel’s relay race .  She joined the 4 x 100m relay.  After the race, she was crying not because of pain but because she was “bitin” with the distance.  So her mother enlisted her in 4 x 400m relay. You will be amazed with her stamina, endurance and her running posture.  According to her mom, when she is wearing her Darna outfit, it will be a “pa-cute” run but beware when she wears a singlet… She means business!

me and little darna

Other Activities

As Alaska always encourages Filipinos to participate in sports and outdoor play, numerous activities where placed in the event area for the kids and the kids at heart.

kids activities

Overall, the event was successful.  Rendering families such a good venue for bonding.  From babies driven in their strollers by their mothers, to grandpas and grandmas who showed that they still have it, the Alaska World Milk Day Family Run and Zumba gathered Filipinos from all walks of life, all in the name of nutrition and health.

family bonding

family drinking milk

The celebration of the third Alaska World Mild Day puts greater emphasis on the need to combat obesity and malnutrition in the country.  According to the Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 million Filipinos aged 20 and above, and about 2 out of 10 children are overweight.  The yearly observance of World Milk Day through the Alaska Family Run and the Alaska for Breakfast campaign helps reverse this prevailing nutritional problem, which could lead to serious health, economic, and social implications in adulthood.

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For more information, updates and announcements, click to follow:

beneficiary

Special thanks to:

Batanguena Runner

Lakay Runner

Tess Domingo Pantano

title sponsor

sponsors 1

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