UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life. The event will be held on October 25, 2015 at the SM Mall of Asia grounds.
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.
“In the Philippines, at least 3.4 million Filipino children are stunted. Undernutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond. UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilized her own networks and resources to make it happen. I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.” – UNICEF Country Representative Lotta Sylwander.
“I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” – AnneCurtis.
The run is the first major fund-raising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March.
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