Last January 23, 2016 at Don Bosco Manila is the tip-off celebration of the Jr. NBA/ Jr. WNBA Philippines 2016.  The celebration started with the ceremonial milk toast headed by NBA Philippines Managing Director Carlo Singson and Alaska Marketing Director Blen Fernando.  The event, presented by Alaska, return to the Philippines for the 9th consecutive year from January 23 to April 24, 2016.

 “The Jr. NBA Philippines is the league’s longest-running youth basketball program outside the United States.  The program continues to positively impact the lives of children, parents, and coaches, and reinforces the positive values that go beyond the four corners of the court.  Together with Alaska, we are committed to providing world-class basketball instruction to more communities to further our mission of encouraging an active lifestyle among Filipino youth.” – NBA Philippines Managing Director Carlo Singson.

“These holistic programs train children to be confident, discipline and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future.” – Alaska Marketing Director Blen Fernando.


L-R: Globe Telecome Director for Content Martin David, NBA Philippines Managing Director Carlo Singson, Pepsi Co. Marketing Manager for Hydration Tony Atayde, Harry the Hawk, CloudFone CEO Eric Yu, Jr. NBA Coach Chris Sumner, SM Prime Holdings President and CEO Hans Sy, Alaska Marketing Director Blen Fernando, E-Cow, ABS-CBN Sports + Action Head Vince Rodriguez, and Leighton.


Jr. NBA/ Jr. WNBA coaches and Alumni through the years with E-Cow, Leighton and Harry the Hawk.

Jr. NBA/ Jr. WNBA program for boys and girls ages 10 – 14 and is for free.  It teaches fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

The program is comprised of four stages:  skills clinics in schools and communities, Regional Selection Camps, National Training Camp, and an NBA experience trip.  The skills clinic will be held nationwide from January through April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa, and first-time locations in Batangas, Catanduanes and Cavite.  Selected players from these clinics will have the opportunity to showcase their skills in tryouts during the Regional Selection Camps, which will be held in Baguio (February 20-21), Davao (February 27 – 28), Cebu (March 5-6) and Metro Manila (April 9-10).  The Top 50 boys and 24 girls from the Regional Selection Camps will advance to the National Training Camp in Manila on April 22 – 24.

The search for the 2016 Jr. NBA Coach of the Year also began last January 22 in Manila, which was led by Jr. NBA Head Coaches Craig Brown and Chris Sumner along with Alaska Power Camp Coach Jeff Cariaso.  Ten Jr. NBA and four WNBA coaches will be selected as finalist and trained at the National Training Camp.


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Interested participants can now register online, click the logo to register.

Through the promotion of proper nutrition and an active lifestyle, Jr. NBA/Jr. WNBA presented by Alaska continues to be an effective platform in implementing Alaska Milk’s NUTRITION. ACTION. CHAMPION. Program that helps address the issue of overweight and undernourished children in the Philippines.

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Photo Credit:

Jr. NBA Philippines FB page

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