The “Unlimited Pursuit” film is the latest installment in the Nike “Unlimited” — Just Do It campaign, and celebrates the power, beauty and pursuit of athletic perfection.
The film features an all-star cast of the world’s greatest athletes, those who push their own limits to embark on an unlimited journey and to empower the next generation of athletes. From Scout Bassett, Simone Biles, Elena Delle Donne, and Gabby Douglas to Allyson Felix, Dafne Schippers, Shelly-Ann Fraser-Pryce, English Gardner, Alex Morgan and Serena Williams, these world-class athletes push their limits not just every four years, but every day. Recovering from setbacks, losses and injury, rising from obscurity and destroying obstacles to claim victory, they command the spotlight and inspire Nike to innovate to match their strength and their dreams.
The Nike “Unlimited” — Just Do It campaign includes the “Unlimited Will” film, “Unlimited Courage” film, “Unlimited You” film, “Unlimited Youth” film and the company’s recent series of athlete shorts. The campaign hails both the everyday and champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.
Nike also profiles a number of its premier athletes and new performance innovations, here, detailing in-depth the resolve that victory requires.