The first Hello Kitty Run for the Philippines endeared about 10,000 participants last October 21, 2017 at the SM Mall of Asia. The race franchise started in Bangkok in February 2016 and has made its way to other Asian Countries such as Singapore, China, Indonesia, Vietnam and now the Philippines.
Hello Kitty also came with a Link Love Together concept promoted in the race and in their merchandise. The run likewise created a buzz in the social networking sites with a lot of engagement in both Facebook and Instagram while the hashtags #HelloKittyRunManila #LinkLoveTogether and #HKRManila2017 also was prominent in social media.
With the success of the recent Hello Kitty Run, the race is headed to Cebu early in 2018 according to Tokyo Gets Co., Ltd, a Japan-based entertainment agency and its local affiliate Ten 22 Business solutions. The running landscape is now trending to character based events so look forward for more from Tokyo Gets Co. Ltd.