SPAM® brand gives Filipinos what it wants and more with SPAM® CAN! campaign

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SPAM® CAN! lets you discover more ways to enjoy your favorite canned meat

(Manila, Philippines) A staple in every kitchen and throughout every meal, Filipinos of all ages attest to their undying love for the SPAM® brand, bringing the brand from the all-time favorite premium canned meat, to an icon of fun and pleasure in every eating occasion.

Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or even make a sisig. This is why its newest campaign, SPAM® CAN!, revolves around all the things that SPAM® CAN! do for you.

The campaign lets you discover all new things that SPAM® CAN! do. Showcasing new ways on how you can enjoy your all-time favorite canned meat through the new SPAM-MAZING™ local recipes. Learn how easy and breezy it is to prepare Pinoy comfort food like SPAM® Tokwa’t Baboy and SPAM® Sisig; and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos.

While there’s a lot more to uncover with the SPAM® brand and its line-up of taste-obsessing recipes, we bet it comes as no surprise that the SPAM® brand can actually launch its very own boyband.

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Welcome ALL4SPAM™ as the newest addition to your SPAM® craving needs. A group of four members: SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.

ALL4SPAM™ boyband reinforces the love and preference of the Filipinos for the SPAM® brand. Each members singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.

“The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” says Jaynee Sherman who is the Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation.

The boyband will be officially launched at the SPAM® CAN! event on March 20 at the Glorietta Activity Center, alongside the unveiling of the new SPAM® CAN! TV commercial. ALL4SPAM™ can be seen gracing the online screens in the upcoming weeks.

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The SPAM® CAN! event will be filled with exciting entertainment for SPAM® fans to enjoy. There will be an exclusive cooking demo by Chef Sharwin Tee, SPAM® Can-aoke, SPAM® Dance-off, and special SPAM® dishes for free. The event works in partnership with Children’s Hour through the Make a Hero SPAMWICH™ booth, where all proceeds at the end of the event will be doubled by SPAM® and donate it to the partner foundation.

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A total of Php 100,000 was donated to Children’s Hour that day.

This is truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,” Sherman ends.

During the event

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The Right Tights

 

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Different athletic activities affect different muscle groups. For example, a distance run optimizes the quads, hamstrings and calves; whereas a high intensity workout demands core activation.  In addition to muscle groups, another factor amongst athletes is the desire to achieve the best workout, every time, and they look to products to help them gain the advantage.

“Efficiency is always a key factor for our athletes — they want to get the most out of every workout,” explains Helen Boucher, VP of Women’s Training Apparel Product. “Tights are a huge part of any athlete’s uniform and we analyzed every design and fit detail to ensure key parts of the body are compressed for the right sport.”

With that in mind, Nike’s newest Zonal Strength Tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility.

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Are you a runner?

Nike Zonal Strength Running Tights target thighs and calves to reduce muscle vibration where runners need it most. Flyvent waistband provides breathability and four-way stretch fabric enhances mobility, especially in the hips and knees.

Do you hit the gym?

Nike Zonal Strength Training Tights provide enhanced support and muscle awareness in the core, glutes, quads and hamstrings. A high-rise waistband provides additional core awareness, which is integral for all training activities, from low impact like yoga to high impact cross training. Flat seams allow for zero distractions.

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Nike’s Zonal Strength Tights for both men and women are available in retail stores and nike.com starting January 12 at the following prices:

Running Zonal Strength Tights for Women – P5,795

Running Zonal Strength Tights for Men – P 6,295

Training Zonal Strength Tights for Women Capri – P 5,295

Training Zonal Strength Tights for Women – P5,795

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World No. 1 Jason Day Joins the Nike Family

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Nike Golf has signed world No. 1 Jason Day to a multi-year contract. The agreement covers footwear, apparel, headwear and gloves. Day will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii.

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“Joining Nike is a dream come true,” Day said. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”

The partnership comes on the heels of back to back stellar years for Day. The 28-year-old Australian closed 2015 with four wins in his final seven starts, including his first major title with a record-breaking 20-under-par performance at the PGA Championship. That momentum carried over into 2016, with Day notching three wins — including coveted titles at the Arnold Palmer Invitational, the WGC-Dell Match Play and THE PLAYERS Championship.

“We’re thrilled to welcome Jason to the Nike Golf team and our family of athletes,” Daric Ashford, President of Nike Golf said. “He’s an incredible player who has demonstrated tremendous work ethic and amazing resilience over the course of his career. We’re excited to help him chase more championships in the coming years.”

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Since turning pro in 2006, Day has secured ten PGA Tour titles and 57 top-ten finishes.

When he’s not on the course, Day enjoys spending time at home with his family in Ohio, where he and his wife Ellie have established the Brighter Days Foundation which benefits local charities.

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Under Armour Opens Brand Houses in Quezon City and Makati

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MANILA, Philippines – Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is further extending its reach in the Philippines as it added two new brand houses in Metro Manila.

Bringing it much closer to Under Armour fans, the top-of-the-line sports apparel opened stores at Robinsons Magnolia in Quezon City and at Greenbelt 3 in Makati City.

The Robinsons Magnolia shop had its opening on December 15. Meanwhile, the Greenbelt 3 branch started catering loyal Under Armour followers on December 17.

Robinsons Magnolia’s Under Armour store is located at the second floor of the Quezon City-based shopping center.

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On the other hand, the Greenbelt 3 brand house is found at the second level of the Ayala Land-owned mall.

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The two new brand houses have Under Armour’s latest releases on their shelves, including the UA Curry 3 Basketball Shoes and the Men’s UA Charged Legend Training Shoes.

With the addition of Robinsons Magnolia and Greenbelt 3 brand houses, Under Armour has now a total of seven stores in the Philippines.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

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Nike Meets Demands of all Athletes with Expanded Metcon Family

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Three years after the introduction of the original Nike Metcon trainer — known for its strength and providing stability — the Metcon franchise is expanding with the new Nike Metcon DSX Flyknit and Nike Metcon 3.

However, recognizing diversity in routines, the Metcon family’s extension delivers targeted solutions for a variety of needs.

On one hand, the all-new Nike Metcon DSX Flyknit is designed for athletes like Kyrie Irving, Skylar Diggins and others who balance strength drills and cardio. On the other, the Nike Metcon 3 supports the high intensity training of champion competitors like Mat Fraser and Sara Sigmundsdóttir.

To meet the demands of all athletes, the entire Metcon family shares some crucial characteristics:

  • Firm rubber and external heel counter for stability
  • Sticky rubber in the forefoot for traction
  • Outsole rope wrap for abrasion protection and rope climbs
  • Molded flex grooves in the forefoot for natural flexibility
  • Low-profile heel clip to minimize drag during wall exercises and handstand pushups

Ready for Murph?

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Run a mile then knock out 100 pull-ups, 200 push-ups and 300 air squats; round out with another swift mile. That is “Murph,” in memory of Lieutenant Michael Murphy.

The new Nike Metcon DSX Flyknit is designed to cover the details of the demanding “Murph” circuit, debuting an ultra-durable Flyknit, which provides a lighter, more flexible one-to-one fit. It also has cushioning for the running and support for the plyometrics, as well as other cardio-focused routines like the “Helen” (a three-round cycle encompassing a 400-meter run, 21 kettleball swings and 12 pull-ups), Mat Fraser and Sara Sigmundsdóttir’s NTC “Row Down” workout and the NTC “The Big Four” workout.

Integrated Flywire and Flyknit at the mid-foot provide a dynamic fit that helps lock the foot in place for running, cutting, jumping and lifting. This, combined with a new dual density outsole, an elevated 6mm offset and a drop-in articulated cushioning system provide more cushioning and comfort for more miles and reps (i.e. crushing those WODs noted above). 

Fran Anyone?

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Do 21 barbell thrusters followed by 21 pull-ups. Then do 15 barbell thrusters followed by 15 pull-ups. Finally, complete 9 barbell thrusters followed by 9 pull-ups. Do it all as fast as possible. That is “Fran.”’

Workouts like “Fran” and others incorporating burpees, rope climbs and squat cleans (including NTC‘s “Double Down” routine) require a shoe with a unique blend of durability and stability.

To that end, the Nike Metcon 3 is designed with a flat and strong platform, delivering stability for squats, box jumps and explosive lifts. The 4mm offset means it’s the lowest Metcon, which equates to more support for more weight under load. The new upper, made out of ballistic mesh and embroidered TPU, is more lightweight, flexible and breathable. It is designed to be firm enough in the heel to handle the rigors of lifting yet softer and more flexible in the forefoot to provide greater cushioning — allowing smooth sailing through the toughest power circuits.

The Nike Metcon 3 releases via NIKEiD on December 19, and inline from January 6 at nike.com. The Nike Metcon DSX Flyknit OG colorway is available January 2 at nike.com. 

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The Wait is Over! TripleFit Officially Launches in Millenia Walk

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Singapore, 3rd  November 2016 – Leading sports retailer, Triple officially opens its doors to fitness enthusiasts in Singapore with the launch of “TipleFit,” Singapore’s Ultimate Fitness Performance and Retail Hub at Millenia Walk.

Spanning over 23,500 square feet including an outdoor terrace, TripleFit aims to create a community of like-minded sports enthusiasts in Singapore.  It will combine both a Fitness Hub and a Retail Zone offering members an all-in-one experience through the latest in athleisure wear, fitness trackers, and a broad range of fitness programs all under one roof.

Designed to reflect a “rugged and sleek environment, TripleFit will feature a uniquely designed retail zone which curates and carries the latest in activewear from European and Japanese premium niche sports brands.  These brands will consist the likes of running and biking brands “Odio” (Switzerland) and “Newline” (Denmark), high-performance compression wear “C3fit” from Japan, British fitness wear brand “Every Second Counts”, Swiss running shoe label “On Running” and American sportswear label “Under Armour.”

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The fitness hub, which operates from the early mornings to the late evenings, offers class-based programs such as high-intensity interval training (HIIT), functional training, strength and conditioning classes such a ‘Apocalypse’, ‘Lift’, and ‘Tabata’, endurance based-classes, TripleFit will also offer personal training and specialized training programs.

The “Fitness Personal Shopper Programme” at TripleFit offers members a detail education on the benefits of the different technologies within each apparel offered here at TripleFit before purchase.  From choosing the right compression gear to selecting the perfect shoe to match your training and running style, the “Fitness Personal Shopper Programme” will ensure a personal and unique shopping experience for all.  Aside from the retail zone and fitness hub, the 23,500 square feet area will also consist of a consumer electronics zone offering products from JBL, Fitbit and Polar.  Members can also refresh themselves post-training with cold-pressed juices, customized protein shakes, and wholesome bites brought to you by HIC Juice.

“With the promise to ‘Engage’, ‘Empower’ and ‘Enhance’ its members, the launch of TripleFit will provide Singaporeans the ultimate fitness and retail platform to excel in their athletic aspirations.  We offer fitness aficionados the ultimate platform to push themselves beyond their limitations.  To achieve that, we brought together under one roof some of the best fitness programs, state-of-the-art fitness trackers, and the latest athleisure activewear from the USA, Europe, and Japan,” said Michael Binger, Chief Executive Officer of TripleFit.

Head of Gym and a multiple-time CrossFit winner, Henrik Olofsson said: “Here at TripleFit we have three core training principles; Screen, Protect, and Coach.  These principles ensure that our coaches set foundations for how we make decisions in programming and how we individualize our training.  Active coaching techniques tie physiology and psychology together and allow our members access to everything they need to reach their fitness and health goals.”

TripleFit will also be in the fitness industry leader by being the first in South-East Asia to incorporate state-of-the-art wearable fitness trackers by POLAR together with the POLAR Flow Club Solutions application within its fitness group classes.  This unique style of evidence-based training allows members to experience training at different heart rate intensities.  It also allows the coaches to see who’s keeping up with the class, steer the group in the right direction and provides added safety precaution for coaches and ensure that they are consistently training in a safe and healthy hear-rate zone and yet maximizing their efforts.

“Polar, the pioneer of wearable sports and fitness technology, prides itself in helping users train smarter to achieve their training goals.  With the introduction of Polar Club, a unique cloud-based training system that allows TripleFit coachhes to provide real-time guidance during classes as well as manage, track and analyze the quality and quantity of group exercise classes, members get to enjoy a premium training experience and be better motivated with evidence-based results.  Moreover, Polar takes your workout sessions further with its Polar Flow online platform and app.  When syncing Polar devices like the M600, A360, and M200 with Polar Flow, users will not only be able to view details of their workout, but also receive guidance and suggestions for improvement and keep track of their long-term progress,” said Edwin Ong, Polar Singapore General Manager.

“Blending our hear rate and activity tracking tools with TripleFit’s cutting-edge performance classes will not only help people get active and achieve their fitness goals but also ensure that their fitness experience is personalized and easy to understand, bringing them closer to reaching their goals,” added Edwin.

“TripleFit’s collaboration with Polar is truly one-of-a-kind, and you can see it in action during our EnduroFit classes.  Monitoring heart-rates is considered the best way of measuring intensity in cardiotraining with endurance-based components such as HIIT or Bootcamp style training.  This provides our coaches and members with science-backed data on how they are performing during the class,” added Henrik.

Located at Millenia Walk (9 Raffles Boulevard, #02-62, (S)039596), TripleFit’s fitness hub is open from 6:45 am to 10 pm on weekdays, and 8 am to 8 pm on weekends and public holidays.  The retail zone, on the other hand, will operate from 11 am to 10 pm daily including public holidays.

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Reliving the History with Zooper Cruise

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PRESS RELEASE

National Hero Dr. Jose Rizal once said,“Ang taong hindi marunong lumingon sa pinanggalingan, hindi makakarating sa patutunguhan.” (He who does not know how to look back at where he came from will never get to his destination.) This adage is a constant reminder for each one of us to look back where we came from, so that we may learn from the lessons of the past.

Our country has a very rich and colorful history and multi-racial culture as told through history books, literary works, various landmarks, and from the stories passed along by our ancestors through the generations. We may ask ourselves, “How much do we know about our history and culture?” A lot. Or maybe not that much? Decades have passed and most of us can only remember so much about our history and culture relying on books and multimedia sources, among others.

One of the most prominent landmark mentioned in Philippine history books is the Pasig River. National hero and novelist Dr. Jose Rizal even mentioned it in his two books Noli Me Tangere and El Filibusterismo. Due to its geographical location which cuts through several Metro Manila cities, Pasig River became the gateway to the country’s historical, cultural and social life.

Through the years, industrialization has brought so much progress to various sectors of the government and the surrounding nearby communities, thus, Pasig River slowly lost its beauty as more factories were built along or near the banks. But with the recent rehabilitation efforts in place, bit by bit, the Pasig River is starting to gain back its glory.

Now, Zoomanity Group gives us one very good reason to relive and revive our country’s rich and colorful history and culture through the organised tours of the Pasig River aboard the air-conditioned ferries with Zooper Cruise.

Zooper Cruise offers all local and foreign tourists a relaxing, fun, enjoyable and educational tour of the Pasig River and the Philippine history. The tour kicks off at the Valenzuela Station in Guadalupe, Makati to Plaza Mexico in Intramuros. The tour offers a glimpse of the famous Malacanang Palace, which is the official residence of the President of the Republic of the Philippines and the classic architectural design of the Philippine Post Office Building, passing through decades-old bridges. Tour participants can indulge in the specially prepared snacks aboard, a souvenir photo and a sumptuous lauriat dinner in a restaurant in the heart of Binondo to cap off the day. All these for only Php1,999.00 per person.

Currently, there are two scheduled tours on the following dates: October 15 and November 11, 2016, from 3pm up to 9pm. The pick-up of all tour participants is at Alveo Place in Ayala Circuit at exactly 2:30 in the afternoon. A shuttle will then take them to Valenzuela Station in JP Rizal.

Remarkably, part of the proceeds of the Zooper Cruise tours will benefit the conservation projects of CSR-Zoomanity Foundation under the Yupangco Group of Companies.

Zooper Cruise offers special packages for schools and companies such as Educational Tour, Company Tour and Events, Anniversaries, Birthdays and other special occasions.

For reservations and tour packages enquiries, please contact Grace Nicolas at 09166299381, or send an email to grace@tagmedia.asia.