SPAM® brand gives Filipinos what it wants and more with SPAM® CAN! campaign

SPAM CAN! logo
SPAM® CAN! lets you discover more ways to enjoy your favorite canned meat

(Manila, Philippines) A staple in every kitchen and throughout every meal, Filipinos of all ages attest to their undying love for the SPAM® brand, bringing the brand from the all-time favorite premium canned meat, to an icon of fun and pleasure in every eating occasion.

Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or even make a sisig. This is why its newest campaign, SPAM® CAN!, revolves around all the things that SPAM® CAN! do for you.

The campaign lets you discover all new things that SPAM® CAN! do. Showcasing new ways on how you can enjoy your all-time favorite canned meat through the new SPAM-MAZING™ local recipes. Learn how easy and breezy it is to prepare Pinoy comfort food like SPAM® Tokwa’t Baboy and SPAM® Sisig; and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos.

While there’s a lot more to uncover with the SPAM® brand and its line-up of taste-obsessing recipes, we bet it comes as no surprise that the SPAM® brand can actually launch its very own boyband.

P_20170320_120754_1

Welcome ALL4SPAM™ as the newest addition to your SPAM® craving needs. A group of four members: SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.

ALL4SPAM™ boyband reinforces the love and preference of the Filipinos for the SPAM® brand. Each members singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.

“The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” says Jaynee Sherman who is the Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation.

The boyband will be officially launched at the SPAM® CAN! event on March 20 at the Glorietta Activity Center, alongside the unveiling of the new SPAM® CAN! TV commercial. ALL4SPAM™ can be seen gracing the online screens in the upcoming weeks.

P_20170320_111345

The SPAM® CAN! event will be filled with exciting entertainment for SPAM® fans to enjoy. There will be an exclusive cooking demo by Chef Sharwin Tee, SPAM® Can-aoke, SPAM® Dance-off, and special SPAM® dishes for free. The event works in partnership with Children’s Hour through the Make a Hero SPAMWICH™ booth, where all proceeds at the end of the event will be doubled by SPAM® and donate it to the partner foundation.

Children's Hour logo

P_20170320_131330_1

A total of Php 100,000 was donated to Children’s Hour that day.

This is truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,” Sherman ends.

During the event

This slideshow requires JavaScript.

ALL4SPAM logo

onereyna-transparent1

 

 

 

 

 

 

VIRTUAL RACE PH PRESENTS: Tindog Surigao Virtual Race

logo_series3

VirtualRacePh in cooperation with Caritas Damayan will be staging a virtual race event to raise funds for the benefit of Surigao earthquake survivors.  The proceeds will be used for the different disaster management service of Caritas Manila, Inc to the affected area.

Let us first define what is a virtual race?

A Virtual Race is an event where registered participants are encouraged to finish a given distance on their own, at their own chosen venue with their preferred company.

Participants are then required to upload their date or any proof of completion of their run to the organizer’s page for verification.  And what is good about it, you can log also your present race to add to your VirtualRacePH mileage.  Great right?!

After completing the challenge, the finisher’s entitlement are delivered to the registered participant.

Exciting!… Here are the race details

Event Name:

Tindog Surigao:  VirtualRacePH Bayani Series

“Tumakbo nang may kabuluhan, Maging Bayani sa munting paraan”

Virtual Race Period

May 6 to 17, 2017 (12 days)

*the virtual race period is set to symbolize the 6.7 magnitude earthquake that hi Surigo

Venue:

Anywhere in the Philippines and overseas

Race Category

  • 16km (newbie runner)
  • 33k (seasonal runner)
  • 67km* (ultramarathon runner)

*the featured distance of 67k to symbolize the 6.7 magnitude earthquake that hit Surigao

Registration Fee and Finisher Entitlements

16km – Php 250

  • soft copy of Certificate of completion

33km – Php 550

  • Finisher Shirt or finisher medal
  • Free delivery within Philippines

67km – Php 750

  • Finisher shirt AND finisher medal
  • free delivery within Philippines

*Two Hundred Pesos (Php 200) will be donated from the registration fee for each registered and paid runner

Registration will be done through our website at http://virtualraceph.com

Inclusions

This slideshow requires JavaScript.

 

What VirtualRacePH can offer?

With the goal of being the premier virtual race organizer, VirtualRacePH boasts thousands of hits through its website and social media accounts.  VirtualRacePH also has hundreds of registered runners and supporters from Luzon, Visayas and Mindanao and event from overseas!

More Importantly, VirtualRacePH stays true to its mission of building an inclusive supportive community of runners who love running, care for others and can make real difference one run at a time  With your support, you can be our partner in realizing this mission.

To know more about VirtualRacePH and its mission, please visit our website at http://virtualraceph.com/about-us/vision-mission-and-objectives/

PastedGraphic-1 (2)

 

 

 

 

 

 

 

UNICEF Heroes for Children Run 2016

poster

Anne Curtis runs for children to mark UNICEF’s 70th Anniversary


UNICEF Celebrity Advocate for Children Anne Curtis calls on runners to join the second year of the Heroes for Children Run on September 4, 2016, Sunday, at the SM Mall of Asia grounds.

“I was deeply inspired by the support we received during last year’s run. From children with disabilities to serious runners, the public came together for a great cause. This year, I’m inviting everyone once again to be a hero for children. All proceeds will benefit UNICEF’s First 1,000 Days campaign for children’s health and nutrition needs,” says Curtis

Heroes for Children Run 2016 press conference

TAGUIG CITY, Philippines – (L-R) UNICEF Celebrity Advocate for Children Anne Curtis, UNICEF Country Representative Lotta Sylwander, and Coach Rio dela Cruz pose for photographers during the Heroes for Children Run 2016 press conference held at the F1 Hotel, Bonifacio Global City in Taguig, 10 August 2016.

“For 70 years, UNICEF has worked to improve the lives of the most disadvantaged, vulnerable, and excluded children around the world. Despite the many gains, the lives and futures of millions of children are still in jeopardy. In the Philippines, one out of three children under the age of five suffers from chronic malnutrition—the effects of which can be permanent, irreversible and even fatal after two years of age. UNICEF believes every child should have a fair chance at life,” UNICEF Philippines Country Representative Lotta Sylwander says.

The First 1,000 Days program focuses on prenatal and early childhood interventions to prevent malnutrition, including quality care for mothers, proper nutrition and complementary feeding, and life-saving treatment for severe acute malnutrition. The effect of good health and nutrition lasts well into adulthood and is key ingredient in breaking the cycle of poverty.

Last year’s run saw more than 3,200 runners raise Php 3 million for the benefit of the First 1,000 Days program. This year, the event aims to attract more runners to raise funds for the campaign.

The event consist of 4 categories namely, 500m (for kids), 5k, 10k and 21K.  Anne Curtis will be running the 21K category, so train and run with her.

Fans who want to support Anne but cannot physically run or be present on race day may donate on her personal SimplyGiving fundraising page at http://www.simplygiving.com/event/HeroesforChildrenRun2016.

EXCITED ALREADY?.. HERE ARE THE RACE DETAILS

fee and inclusions

REGISTRATION PERIOD

Online Registration:  June 27 to August 19

In-store registration: July 31 to August 28

REGISTRATION VENUE

reg venue

*For online credit card transactions, an additional PhP 200 will be charged for online processing fee and race kit delivery.

CLICK HERE TO DOWNLOAD THE REGISTRATION FORM

CLICK HERE TO DOWNLOAD THE WAIVER FORM

INCLUSIONS

singlet1

kids_size-chart

singlet2

race bibs

shirtsize

21k finisher medal and shirt

HERE ARE THE RACE ROUTES

This slideshow requires JavaScript.

gun time

#HeroesForChildrenRun2016

TARALETS

The Heroes for Children Run 2016 is organized by Anne Curtis and co-presented by RunRio through the support of the following sponsors:

sponsors

22