UNDER ARMOUR REGIONAL FITNESS CHALLENGE RETURNS

Registration is now open for the Test of Will Philippines National Heats on March 25 & 26

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Manila, Philippines 08 March 2017– The annual urban fitness challenge, Test of Will returns for its second edition on March 25 & 26 at Glorietta Activity Center in Makati City, Philippines. Organized by high performance sportswear label Under Armour, the event sets out to celebrate human performance through intense functional training challenges for the most determined athletes, goal-getters and fitness aspirants.

With the addition of Indonesia and Brunei this year, the regional fitness competition that also takes place in Singapore, Malaysia, Thailand, and the Philippines is expected to be more intense than the year before. Participants will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw.

Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

“The Test of Will is for everyone and anyone with the determination and discipline to train and compete,” said Mr. Michael Binger, CEO of Triple Pte Ltd, exclusive distributor of Under Armour in Southeast Asia. “Last year, we witnessed champions crowned from the most unexpected individuals. The event epitomizes the might of the determined and the spirit of the underdogs, something which Under Armour stands for.”

Under Armour has also recently launched its latest apparel and footwear collections engineered with the Threadborne™ technology leading up to the national heats; to equip participants with the gear to train and compete at the highest level. The Threadborne™ Siro andSeamless collections are made from fabric that is light, breathable, anti-cling, quick-drying and provides a high-level of stretch and recovery.

“Under Armour took the ultra-durable yarns within paracords, and rebuilt them into apparel material that can withstand the rigors of intensive use,” said Binger. “The result is a next generation fabric that gives athletes an edge to perform better through enhanced comfort and durability.”

Overall male and female winners of the Test of Will 2016, Jet Ng and Zoe Pond-McPherson shared the following tips for this year’s challenges.

“When you feel good, you will perform better. So, train hard, eat well, get enough rest, and make sure you feel as comfortable as you can be on that day.” said Ng.

“You will be pitted against many other athletes who have trained hard for their goals. Your ability to focus on that day will be as important as your fitness level.” said Pond-McPherson.

The Test of Will 2017 Philippines National Heats is now open for registration. Simply log on to testfofwill.com to indicate your preferred date and time, no registration fee is required. Participants must be 21 years old and above, and must be a Philippine Citizen or Permanent Resident to qualify for the regional finals.

Participants are encouraged to study the training guide for specific movement standards and tips to maximise their performance. They can also sign up for Armour@TheFort, a series of free training events organized by Under Armour to prepare for the challenges ahead. For more information and details on the Armour@TheFort series, visit www.tripleready.com/events.

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Under Armour spearheads UA Women: Empowering Other Women campaign in support of breast cancer awareness

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Last October 29, 2016, Under Armour Philippines held an event at Edsa Shangri-La Health Club dubbed as UA Women: Empowering Other Women campaign.  An Under Armour’s effort to raise awareness towards breast cancer by proper education and healthy lifestyle.

The event highlighted an intense circuit training as well as a health fitness symposium, conducted by Under Armour-affiliate trainer Kat Geronimo, a renowned celebrity fitness mentor in the country.

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As a special treat, Mendiola was inattendance to participate in Geronimo’s session and extend her utmost support to Under Armour’s UA Women: Empowering Other Women campaign.

There are also some other activities held before the circuit training such as spinning class, yoga class and also some make-up tutorials.

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I sweat a lot and drank tons of water but I had a blast participating on those activities with my sports/runner-blogger friends.  Thank you Under Armour Philippines for this fun event.

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Aside from the activities, the event likewise featured the sports apparel’s highly-regarded Armour Crossback Bra, which is tailor-made for females with a dynamic everyday routine.

The Armour Crossback Bra has the super-smooth, double-layer HeatGear® fabric that delivers superior next-to-skin feel as well as the Signature Moisture Transport System that wicks sweat to keep the user dry and light.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #FindStrengthInSupport and #UnderArmourPH

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Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

Photo Credit to:  Art Mendoza, Vim Mendoza, and Under Armour Ph

ALPHA STRENGTH – STRONGER THAN BEFORE

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PRESS RELEASE

Walking a couple of blocks to work should not be tough, neither should carrying a child, nor squatting down to pick up keys from the floor. Physically, there’s no denying that life is better lived when an individual can go through his or her daily routine with ease. The human body was designed ready to take on physical challenges. However, the conveniences brought about by modern life have made even the simplest physical tasks difficult for some people.

Alpha Strength is a gym which strongly believes that when a person is strong, everything becomes easy.

Alpha Strength makes sure that these are not problems for the people who train there. In fact, getting stronger physically to be able to go through day-to-day life is just the tip iceberg. In Alpha Strength, people begin with goals of getting fitter and healthier, optimizing performance, and maximizing athletic capabilities, but they do not stop there. Strength is a never-ending journey and, quite frankly, getting physically stronger along with the abs, legs, and biceps that come with it, is but a small aspect.

In Alpha Strength, the ultimate goal is to help people create better versions of themselves by thinking outside of the box and finding their inner strength.

Be Alpha

Most people get turned off by working out because they see it as difficult and painful–but that pain is mostly caused by incorrect movement patterns that are formed by sedentary lifestyles or even spending a lot of time sitting. BE ALPHA is designed to address this problem. The program is crafted to fix movement patterns–BUILDING physical and mental strength­–as an individual progresses.

With a person’s fitness and health goals in mind, BE ALPHA begins with an assessment of current health and capacity. Limitations in movement are then addressed, followed a measured increase in the intensity of workouts. Alpha Strength coaches empower clients throughout the process, training body—and mind—to build strength.

Contrary to popular belief, building strength is not only achieved through barbells. At Alpha Strength–even at the BE ALPHA program–Mace Bells, Dumbbells, Kettlebells, Medicine Balls, and other tools are used to get clients to get their bodies moving the way the human body is designed to move.

Alpha 365

In order for the human body to get better in any aspect of movement, sport, and even life, it needs to adapt to stress. This is the only way for the body–and mind–to get better. This is the simple science behind Alpha 365: making the human body to adapt to stress.

In ALPHA 365, the stressors work in two ways:

First, progressive overloading helps the body adapt and succeed in its goals within each mesocycle (a mesocycle represents a specific block or timeframe of training designed to accomplish a particular goal).

Second, the varied methods employed during conditioning training helps members and athletes adapt in the three energy systems of the body’s functions: Glycolytic, or short bursts of energy; Phosphagen, short-medium bursts of energy; and Oxidative–long usage of energy.

The ALPHA 365 program utilizes multi-joint compound movements and Powerlifting exercises thrice per week (Squat, Press, and Deadlift). Combined with weightlifting exercises done twice a week (Snatch and Clean & Jerk), the program help develop people to maintain their fitness, as well as become competent in any field of sport.

ALPHA 365 is all about holistic fitness. For cardiovascular health and endurance, the program employs finishers or conditioning exercises every day after finishing the strength work.

With a science-based program that ensures a holistic approach to workouts and dedicated coaches who ensure that clients are on top performance level–the ALPHA 365 program pushes people to become the best athletes they can be.

WHY GET STRONGER?

AARON DELA CRUZ

Head Coach ALPHA STRENGTH and ALPHA STRIKE

Becoming stronger is not easy; it will test you, it will disappoint, and just like life, it is not a walk in the park. That’s why getting strong is worth it, and that’s what we are; we make people stronger.

In the four corners of this gym, we will prepare you for whatever life will throw at you. Lifting weights is just a metaphor to what we do. What we want you to be, is the best, strongest version of yourself.

In this current world of ours where everything is fast paced, almost everything is given, everyone feels entitled; strength is one of the few virtues that you will need to work for.

All throughout history, philosophers, statesmen and various great men have emphasized the importance of strength. Why? Because they know that When all else fails, being strong will pull you through.

Why ALPHA STRENGTH? Because we will make you strong, we can make you a better person because when you’re strong, everything else will fall in its place.

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The Team Alpha

ALPHA STRENGTH is located at the Ground Floor of SPARTA Philippines, 16 Pioneer St., Mandaluyong City.

For inquiries / reservations you may contact 0917 794 3776 (Mobile / Viber / WhatsApp).

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@alphastrengthph on Instagram

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