Nike’s Unlimited campaign continues with the launch of the video ‘Unlimited You’ and the Unlimited Stadium last August 4, 2016. The Stadium is a space in the heart of Bonifacio Global City, Metro Manila’s iconic running hub. It’s open for all runners from August 5 to 21, the Unlimited Stadium features a digitally-enabled running track and challenges Filipinos to unlock their potential through running events and services for the next 17 days. It will be open from 4 PM to 10 PM, daily.
Unlimited You video
THE UNLIMITED STADIUM
Nike reimagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
Runners are invited every day to race against their digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.
My Unlimited Experience
I am one of those first lucky people who was given the chance to experience the fun and excitement at the Unlimited Stadium. We were given the privilege run with Nike LunarEpic Flyknit. This time, I am wearing the high-cut version.
We were grouped into 3 runners per wave and I was placed at the last wave with my blogger friend Dennis. We were instructed to run for 4 laps, the first laps is a warm-up and at the last 3 laps, our avatar run with us and as the run progresses, the avatar increases its speed making you to push more. You have to beat your avatar 3 times to receive a Nike pin. It’s so cool seeing my avatar running with me and seeing how am I doing but at the same time, I am persuaded to beat it. As we are chatting and enjoying the route, I got confused with our number of laps as our avatars are behind us already (huh, yabang… hehehe), I was just directed by the marshals to run towards the finish line. We just realized that exceeded our laps when we saw our result; and yes, we beat our avatars (yabang again… pagbiyan nyo na ako… minsan lang ito.. hehehe).
The place was so enticing (all runners know what I mean). The place was well-conceptualized; the uphill and downhill approach that gives the runner a little bit speed workout aside from the avatar pushing you, the digital wall where you can see your avatar and race with them.
Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information on the challenges and schedule of events at the Unlimited Stadium, go to www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.
UNLIMITED MANILA MEDIA LAUNCH
Also on that same day – August 4, 2016, before the launch of the Unlimited Stadium, Unlimited Manila media launch was held at the WhiteSpace Manila where in Nike ambassadors, athletes and pacers were introduced along with the introduction of Unlimited Colorway.
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.
The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.
The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:
- Nike LunarEpic Low Flyknit (P8,095)
- Nike LunarGlide 8 (P6,295)
- Nike Free RN (P5,295)
- Nike Air Zoom Pegasus 33 (P6,295)
- Nike Zoom Streak 6 (P5,795)
- Nike Air Zoom KD9 (P7,645)
- Nike Hyperdunk Flyknit 2016 (P9,895)
- Nike Air Max 1 Ultra Flyknit (P8,995)
To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila on 5 August. Share your experience with #JustDoIt and #UnlimitedManila.